Loops

About Loops

Loops is an email platform aimed at software businesses that need onboarding, announcements and transactional messages. Connect a product event or a contact property, define who enters a workflow and draft a short email sequence for that group. An independent SaaS maker could send different onboarding guidance to a trial user who has created a project and one who has yet to reach that step. Use a test account to exercise both paths and check whether contacts can exit the sequence as intended. Loops publishes a free plan with sending limits and paid plans that expand capacity. It fits software teams who want email linked to behavior in their own app. Evaluate the supported integrations and sending model if your main workload is a large publication or a retail campaign.