Newsletter tools for independent publishers
Compare a publishing site with email, a focused hosted newsletter and a self-hosted mailing-list manager.
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Decide whether you need a website for your archive, a hosted service for regular editions or control over the database and delivery provider. Try importing a small opted-in test list and sending one issue before migrating. The best workflow is one you can repeat when you have limited time to write and send.
Compare the options
Buttondown
A hosted newsletter with a straightforward writing workflow
Workflow
Prepare an edition, manage subscribers and test the signup form and archive before pointing your audience to it.
What to check
Compare what your plan includes for archives, custom domains and features such as automations before you move your list.
Official details
Ghost
A publication site with an email newsletter and memberships
Workflow
Publish on the web and send editions to members from the same editorial system. Check how signups connect to your site and email audience.
What to check
A full publication platform has more setup than an email-only tool. Compare managed hosting and self-hosted email delivery requirements.
Official details
listmonk
A mailing list and campaigns on infrastructure you control
Workflow
Import consented subscribers, choose a list and send a campaign using your configured mail provider. Check campaign and subscriber events in the dashboard.
What to check
You operate the application and database and need a delivery service. Plan for sender setup, bounces, unsubscribe and restore.
Official detailsBefore you choose
- Send a test issue to several mail clients and check the archive, mobile layout and unsubscribe link.
- Export a sample list and verify it retains the signup information and subscription status you need.
- Compare the full cost at your likely list size, including any separate email delivery service.