Mautic

About Mautic

Mautic is an open-source marketing automation platform. A team can collect leads into contacts, build a segment from shared attributes and create a campaign that sends an email or changes a contact's path when a condition is met. A small training company might use one segment for people who requested a brochure and a separate campaign for people who registered for a course. Start with one form, a test contact and a short sequence. Verify what happens when a contact opts out before expanding the workflow. Mautic fits organizations with enough technical capacity to operate their own marketing system. Running the app yourself still leaves you with hosting, upgrades, backups and a separate sending setup. A managed newsletter tool can be easier for occasional broadcasts.