Privacy-friendly web analytics for small websites
Compare lightweight traffic dashboards, custom event tracking and self-hosting before you switch analytics.
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Write down the questions your site actually needs to answer. A newsletter landing page may need referrers, top pages and a signup goal. A subscription product may need a multi-step funnel and an export for deeper analysis. Use the same questions to evaluate each demo before adding another tracker.
Compare the options
Plausible
A single dashboard for site traffic and goals
Workflow
Check referrers, landing pages and conversions in one view. Start with a pageview goal or add a custom event for something like a demo request.
What to check
Compare the hosted plan and Community Edition if self-hosting matters. Check historical imports, event properties and exports against your reporting needs.
Official details
Fathom Analytics
Managed traffic reporting for one or several sites
Workflow
Use the hosted dashboard for top content, referrers and events. Review reporting and data-handling settings if you share metrics with clients.
What to check
You rely on a hosted service. Compare the plan’s pageview allowance and the level of analysis you can do with the available event reports.
Official details
Umami
A dashboard you can run on your own infrastructure
Workflow
Track traffic and chosen events, then use breakdowns or funnels to explore how visitors move through important steps.
What to check
A self-hosted instance needs database backups and upgrades. Try the event workflow before deciding between self-hosting and managed hosting.
Official details
Simple Analytics
A hosted traffic dashboard with simple event reporting
Workflow
Start with page and referrer counts. Define the few events you need and check the dashboard against a repeatable action such as clicking a signup link.
What to check
Confirm the current limits for sites, events and exports. A lean dashboard may cover a small marketing site while leaving deeper product analysis to another tool.
Official detailsBefore you choose
- Define one conversion and check that your implementation counts it correctly across the landing page and confirmation step.
- Compare referrer coverage, UTM reports and exports with the data you already use. Measurement methods can produce different totals.
- Review what your implementation sends, where it is processed and which retention options you can configure.